About Us

King’s Jewelry opened its doors to serve customers on King Street in 1955 stocking its shelves with much-coveted items such as steam irons, 3MM projectors, and portable radios. Romantic, huh? The original owner, Moritz Bier, spotted a young man, Norman ‘Brad’ Bradford selling shoes next door and lured him away. That’s when the real ‘romance’ started. Brad fell in love with his new job of providing his customers with high-quality merchandise at reasonable prices. Of course, he had to change up the inventory a bit. 


Celebrating 65 Years
of Love Stories

Things evolved a bit over time. Brad bought the business in 1978, and more of his family joined him, including his sister, his daughter, his wife and both sons. With the addition of our goldsmiths and experienced sales associates over the next forty years, King’s Jewelry has become the place to go for fine jewelry, watches, and gifts. More importantly, we offer expert jewelry and watch consultation along with custom jewelry design and expert repair services. 

Today consumers have an array of purchasing options—the internet is a wealth of information, and we encourage you to do your research. We hope, however, that you’ll bring that info, along with your visions and wish list, in to see us. We are here to help you understand the complexities often involved with jewelry buying & design and will help guide you through the process. Online shopping may be great for shoes, but we believe that some purchases require good old-fashioned personalized service, which is what you’ll find when you step through our door. 

Rest assured there is no sales pressure—no one at King’s Jewelry works on commission. You’ll encounter the same level of amazing customer service whether you're replacing a watch battery or purchasing a diamond ring. 

King’s Jewelry also evolved into a destination. We don’t just sell jewelry—we build lasting relationships with our customers and assist them with highly-personalized, time-honored traditions—whether it is picking out an engagement ring, sizing wedding bands, selecting an exquisite timepiece, designing a custom pendant or purchasing a new baby gift. Not many business owners have the privilege of helping a customer select an engagement ring and then dancing at their 50th wedding anniversary celebration. 

Beauty, quality, integrity and value have been the cornerstones of our philosophy since our doors opened in 1955, and our experienced sales associates and goldsmiths have been members of the King’s Jewelry family for decades. Our professionalism and commitment to serving our customers is why they return again and again, and we hope you will too. Come start a family tradition with us! 

We look forward to meeting you soon. - from The King's Jewelry Family

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